89% of product professionals worry that AI-native competitors will quickly match their product's capabilities.
They're right to. Features are easier to copy than ever.
What's hard to copy is knowing your customers: which problems hurt most, for whom, and why. That knowledge comes from the signals customers send you every day.
When anyone can build fast, the teams that win are the ones that know what to build.
Source: Atlassian, State of Product 2027. Methodology: Wakefield Research, 1,000 respondents across the US, Germany and France, surveyed August 2026.
Ready to see it in action?See how Product Builder Experience takes customer evidence from the first conversation to the release that answers it.
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