Products / Product Model

Product Builder Experience · Pro plan

Know what is being built, and why.

Product Model connects customer signals to the complete product definition, from capabilities and features to detailed requirements, while giving product managers a real-time roadmap of what is being built, why it matters, and what comes next.

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Roadmap · Policyholder ExperienceLive · synced to work

NOW

Self-service document centerNEED0031 · 14 evidence

Address and nominee updatesNEED0027 · 11 evidence

Claim status for agentsNEED0040 · 12 evidence

Premium calculatorNEED0019 · 7 evidence

LATER

Bulk premium adjustmentsNEED0044 · 9 evidence

Channel preferencesNEED0052 · 6 evidence

Requirements Generation Agent drafted 6 requirements and 14 acceptance criteria for “Self-service document center” from linked needs and evidence. Awaiting review.

The problem

Features get built on assumptions, not customer needs.

When the roadmap lives apart from the work and the evidence lives apart from both, every decision needs another review. Stakeholders chase product managers for status, and builders get requirements stripped of the customer statement that motivated them.

“We need to understand what is being built, why it matters, and when it will be delivered.”

Assumptions drive the backlog

Features are defined from opinions and memory instead of the customer needs and evidence behind them.

Manual translation

Builders and product managers spend hours turning feedback into product work by hand.

Strategy and execution drift

With no real-time connection between the roadmap and the work, decisions slow down and reviews multiply.

The approach

One structured model, from initiative to requirement.

Product Model gives you a structured view of products, initiatives, features, releases, dependencies, and priorities. Teams align stakeholders around priorities, communicate product direction, and adjust plans as customer needs change, moving from raw customer input to release-ready product work.

BEFORE

Roadmaps go stale the moment they're shared
Status lives in a product manager's head
Requirements start from a blank page

AFTER

Live roadmaps connected to the work
Everyone sees the same plan and the reason behind it
Requirements generated from features, needs, and evidence

PRIMARY OUTCOMES

→Manage cross-product strategies

→Build and share live roadmaps

→Turn customer needs into feature specifications

Capabilities

Plan it, specify it, and keep everyone on the same page.

Roadmap

Product managers collaborate to build the right things in the right order, based on initiatives from leadership.

Feature Builder

Stakeholders and product managers shape features together, with the linked customer needs and evidence in view.

Connect

Keeps product managers, leadership, product teams, and internal stakeholders aligned with roadmaps that are connected to the work.

Inform

Insights are generated automatically to let people know what is new or noteworthy.

AI AGENT

Requirements Generation Agent

Generates requirements from feature definitions, customer needs, and customer evidence.

Explore the agent →AI AGENT

Build Orchestration Agent

Takes the generated requirements and supervises the build using ServiceNow Build Agent.

Explore the agent →

PLANPro

PRICINGPer instance, per year

USERSUp to 50

AI AGENTS INCLUDEDRequirements Generation Agent · Build Orchestration Agent

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Product Builder Experience

Built to work together.

TEAM PLAN

Customer Signals

Capture the voice of the customer.

Learn more →MAX PLAN

Release Intelligence

Release with evidence, not guesswork.

Learn more →LIVE ON THE SERVICENOW STORE

Customer Signals Agent

AI Agent that turns customer meeting transcripts into organized, evidence-backed customer needs.

Learn more →

From the blog.

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