Simple annual pricing per ServiceNow instance. Every plan includes the agents for its apps and direct support from IC5 Labs.
All plans are billed annually per ServiceNow instance. Requires a licensed ServiceNow Otto product and an approved LLM provider.
| CAPABILITY | TEAM | PRO | MAX |
|---|---|---|---|
| CUSTOMER SIGNALS | |||
| Customer needs management | ✓ | ✓ | ✓ |
| Persona management | ✓ | ✓ | ✓ |
| Evidence linked to needs | ✓ | ✓ | ✓ |
| Signals Discovery Agent | ✓ | ✓ | ✓ |
| Signals Priority Agent | ✓ | ✓ | ✓ |
| PRODUCT MODEL | |||
| Cross-product strategies and initiatives | – | ✓ | ✓ |
| Real-time roadmaps | – | ✓ | ✓ |
| Feature Builder | – | ✓ | ✓ |
| Requirements Generation Agent | – | ✓ | ✓ |
| Build Orchestration Agent | – | ✓ | ✓ |
| RELEASE INTELLIGENCE | |||
| Phase-gate release management | – | – | ✓ |
| Releases connected to customer outcomes | – | – | ✓ |
| Release Notes Agent | – | – | ✓ |
| Release Manager Agent | – | – | ✓ |
| PLAN | |||
| Users | Up to 9 | Up to 50 | Unlimited |
| Support | Standard | Standard | Standard |
Contact IC5 Labs directly for technical support, Monday to Friday, 9am to 5pm Eastern, excluding US holidays. Severity disagreements are resolved in your favor at the first escalation.
| SEVERITY | DEFINITION | INITIAL RESPONSE |
|---|---|---|
| Sev 1 | Production down, or the agent can’t process any transcript | 4 business hours, then continuous effort |
| Sev 2 | Major function impaired with no reasonable workaround | 1 business day |
| Sev 3 | Minor function impaired, or a workaround exists | 3 business days |
| Sev 4 | Question, documentation issue, or enhancement request | 5 business days |
Australia Patch 5+ or Zurich Patch 12+, ServiceNow Otto for Platform 12.2.0+, a licensed ServiceNow Otto product, and an approved LLM provider.
No. The apps run in your instance as scoped applications, with no MID Server, no inbound endpoint, and no IC5 Labs-hosted component.
Any provider your administrator has approved for Now Assist. We validate against Azure OpenAI, AWS Claude, and Google Gemini.
Yes. Install with demo data on a sub-production instance, or bring a transcript to a demo and see the results live.
Yes. Most teams start on Team with Customer Signals and move to Pro or Max as they add roadmaps and release management.
No. Pricing is per instance per year, with a user limit for each plan.
Tell us about your team and we’ll walk through which plan fits.