Product Builder Experience connects real customer experiences to the teams building the capabilities that solve them, so every initiative has a clear why and every release closes the loop.
Log a conversation, add the transcript, and Customer Signals Agent extracts quotes, paraphrases, and sentiment as evidence, each with a timestamp and speaker.
Related evidence groups into needs and personas. New evidence that matches an existing need strengthens it instead of creating a duplicate.
Signals Priority Agent weighs needs by who is asking. Product managers place features on a roadmap tied to leadership initiatives and to the work itself.
Requirements Generation Agent drafts requirements and acceptance criteria. Build Orchestration Agent hands approved work to ServiceNow Build Agent and supervises it.
Phase gates keep quality high. Release Notes Agent writes notes from linked evidence and identifies exactly which customers and stakeholders to tell.
The best products address the needs of customers. I want to capture real customer needs, not assumptions.
Velocity matters; shipping beats theorizing. I want to set the vision and define enough work to keep moving.
Build, test, refine, deliver, learn. I want to understand what I am to deliver and for whom I’m building.
Quick decisions require data and accurate statuses. I want to understand and convey the state of a release at any time.
If it affects me, I need to know. I want to be consulted on any changes.
Success is matching the right team with the right plan. I want to ensure the alignment of strategy and execution.
Customer Signals Agent is distributed through the ServiceNow Store and can be installed with demo data on sub-production instances.
Read the installation guide →now_assist_panel_user · x_ic5l_csa.userBook a 30-minute walkthrough with the team that built it.