Resources  /  Insights  /  Too many places to look
State of Product 2027

Too many places to look

Too many places to look

What's the hardest part of using feedback in roadmap decisions? For 41% of product teams, it's that feedback is spread across too many tools and channels.

For ServiceNow customers, much of the most valuable signal is already in one place: cases, incidents, requests, and surveys. It just isn't connected to product decisions.

Customer Signals Agent works natively on the Now Platform. It turns what customers are already telling you into evidence linked to product needs, with no export and no new silo.

Source: Atlassian, State of Product 2027. Methodology: Wakefield Research, 1,000 respondents across the US, Germany and France, surveyed August 2026.

Ready to see it in action?See how Product Builder Experience takes customer evidence from the first conversation to the release that answers it.
Explore the products  →
Keep reading

More on building what customers need

See the bottleneck move on your own team.

Bring a customer transcript to a 30-minute demo and watch Customer Signals Agent turn it into evidence-backed needs.

Book a demo  →View on the ServiceNow Store