From State of Product 2027, the hardest parts of using feedback:
- 43% have no standardized process
- 39% struggle to identify the biggest opportunity
- 37% say feedback is anecdotal or not tied to evidence
One loud customer is an anecdote. Forty customers describing the same problem, linked to their actual cases, is a priority.
The difference is structure: capture consistently, cluster related signals into needs, and keep the source attached.
Source: Atlassian, State of Product 2027. Methodology: Wakefield Research, 1,000 respondents across the US, Germany and France, surveyed August 2026.
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