77% of product teams say executive gut instinct overrides data-driven decisions at least some of the time.
Even Atlassian's report tells the C-suite to get out of its own way.
But here's the uncomfortable part. Instinct wins most often when the evidence is weak. If customer data is anecdotal, scattered, or hard to defend, the most senior opinion fills the gap.
Want leaders to change their minds? Give them evidence strong enough to change it: real customers, real records, real counts.
Source: Atlassian, State of Product 2027. Methodology: Wakefield Research, 1,000 respondents across the US, Germany and France, surveyed August 2026.
Ready to see it in action?See how Product Builder Experience takes customer evidence from the first conversation to the release that answers it.
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