Only 4% of product teams can trace every roadmap decision back to customer feedback or evidence.
Fewer than half can do it most of the time.
When someone asks "why are we building this?", most teams can't point to the customers who asked for it. Traceability shouldn't be a heroic effort. It should be built into how evidence is captured: each signal linked to a need, each need linked to the work.
That's what Customer Signals Agent does.
Source: Atlassian, State of Product 2027. Methodology: Wakefield Research, 1,000 respondents across the US, Germany and France, surveyed August 2026.
Ready to see it in action?See how Product Builder Experience takes customer evidence from the first conversation to the release that answers it.
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