77% of product teams formally log customer feedback.
64% say it isn't consistently used in decisions.
Collection was never the hard part. Teams have tickets, survey responses, call notes, and feature requests piling up.
The gap is between where feedback lands and where decisions get made. If evidence sits in a backlog nobody reads, it might as well not exist.
Feedback becomes signal only when it's connected to a need, weighted by who's asking, and visible at the moment of prioritization.
Source: Atlassian, State of Product 2027. Methodology: Wakefield Research, 1,000 respondents across the US, Germany and France, surveyed August 2026.
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