The constraint is no longer building software. It’s deciding what to build.

AI-assisted delivery has moved the effective product-manager- to-engineer ratio from roughly 1:8 to 1:20, while the evidence needed to decide sits in recordings, notes, chats, and spreadsheets.

Conversations become structured product inputs, automatically. Customer Signals Agent runs on ServiceNow® AI Agent Studio and Now Assist Skill Kit. Add a transcript to a conversation record and select Analyze. The agent reads the whole conversation, not just the parts someone wrote down, and proposes candidate needs with the customer’s own words attached as evidence.

Matching evidence strengthens an existing need instead of creating a duplicate, and every suggestion waits for a person to confirm it.