NEW Customer Signals Agent is live on the ServiceNow Store

AI made building fast. Now decide faster.

Product Builder Experience turns what your customers tell you into evidence-backed needs, live roadmaps, and releases that close the loop. Native to ServiceNow, running on the model your administrator already approved.

Built on AI Agent StudioNo MID ServerYour approved LLM provider
Customer Signals Agent  analyzed 42 min transcript
Conversation CON00092  ·  Insurance platform requirements◆ AI · Analyzed
2
PERSONAS
11
NEEDS
25
EVIDENCE

Self-service policy management

Need · Policyholder persona · 6 pieces of evidence across 3 customers
“We want to manage the policy without contacting an agent every time.”Meera Shah · 00:28 · Transcript
“Update address, contacts, nominee, download documents, check premium.”Meera Shah · 00:45 · Transcript
Suggested match: NEED0031 · Customer portal document access
RejectConfirm
run: EXR-0418prompt: v1.3model: Azure OpenAI
ROADMAP CONFIDENCE
72% of Q1 features backed by evidence
Runs on the model provider your ServiceNow administrator approved
Azure OpenAIAWS ClaudeGoogle Gemini
Validated on Australia and Zurich releases
The new product bottleneck

Shipping got faster.
Deciding what to ship didn’t.

The effective PM-to-engineer ratio has moved from roughly 1:8 to 1:20. Every engineer ships more per day, and the people deciding what to build are still working from scattered notes.

4%

of product teams can trace every roadmap decision back to customer evidence.

64%

say logged customer feedback isn’t consistently used in decisions.

69%

say decision-making hasn’t sped up, even with AI helping them ship faster.

Source: Atlassian, State of Product 2027. Wakefield Research survey of 1,000 product professionals in the US, Germany and France, August 2026.
You don’t fix a decision bottleneck with more shipping capacity. You fix it with better inputs.
Product Builder Experience

The full product team, built into ServiceNow.

Three apps that build on one another. Start with customer signal, add strategy and roadmaps, then close the loop at release. Each one ships with AI agents that do the clerical work so builders can do the deciding.

CAPTURE
Evidence
PRIORITIZE
Need
DEFINE
Feature
DELIVER
Release
CLOSE THE LOOP
Customer
01

Customer Signals

Turn calls, cases, and conversations into prioritized customer needs with the raw evidence attached.

  • Tap into true customer signals
  • Prioritize customer needs
  • Give builders the raw evidence
Explore Customer Signals  →
02

Product Model

Connect needs to capabilities, features, and requirements, with a live roadmap of what is being built and why.

  • Manage cross-product strategies
  • Build and share live roadmaps
  • Turn needs into feature specifications
Explore Product Model  →
03

Release Intelligence

Phase-gate every release, connect it to the needs it addresses, and tell the customers who asked.

  • Phase-gate release process
  • Connect releases to customer outcomes
  • Close the loop with customers
Explore Release Intelligence  →
AI you can check

Agents suggest.
Your team decides.

Every AI suggestion lands for review with its provenance attached. When someone asks why a feature was built, the answer is one click away.

1
Native to your instance

Built on ServiceNow AI Agent Studio and Now Assist Skill Kit. No IC5 Labs-hosted component, no inbound endpoint.

2
Your approved model

Uses the LLM provider your administrator already governs. We embed no model credentials.

3
Human in the loop by design

Suggestions are staged for confirmation, never committed silently.

EVIDENCE TRAIL · FEAT0207

FeatureSelf-service document center
Customer needNEED0031 · Customer portal document access
Evidence14 quotes · 6 customers · 2 personas
SourceCON00092 transcript · 00:45
Extraction runEXR-0418 · prompt v1.3
Model providerAzure OpenAI
Confirmed byKit Corry · Product Manager
Why are we building this? Six customers asked for it, in their own words, and the release notes will tell each of them when it ships.
Pricing

Start with signal. Grow into the full suite.

TEAM
Up to 9 users
  • Tap into true customer signals
  • Prioritize customer needs
  • Raw evidence for builders
PRO
Up to 50 users · Everything in Team
  • Cross-product strategies
  • Real-time roadmaps
  • Generated feature specifications
Requirements Generation Agent · Build Orchestration Agent
MAX
Unlimited users · Everything in Pro
  • Phase-gate release process
  • Releases tied to customer outcomes
  • Close the loop with customers
Release Notes Agent · Release Manager Agent

When anyone can build fast, the winners know what to build.

See Customer Signals Agent turn one of your own transcripts into evidence-backed needs, live in your instance.

Book a demo  → View on the ServiceNow Store